Artists Playbook

How-to GalleryTalk

Welcome to the GalleryTalk Playbook β€” your step-by-step guide to setting up, sharing, and growing your digital gallery.

"In art there are no boundaries, only horizons." – Frida Kahlo

As an artist, your work deserves to be seen, experienced, and appreciated. But in an online world filled with distractions, simply showcasing your art isn't enough. Success comes from building visibility, engaging your audience, and creating meaningful connections with visitors and collectors.

This playbook will help you set up your gallery, host your first event, invite visitors, and build real connections with your community β€” face-to-face, online.

Your art has a story β€” let's make sure the world hears it.

1

Sign Up & Your First Steps

πŸ’‘ Already have a GalleryTalk account? Click "Sign In" and use your existing credentials to return to your existing gallery.

Getting started as a new user takes less than 5 minutes.

Go to gallerytalk.io and click "Create Gallery". That's it β€” you're in.

You land directly inside your own empty 3D gallery. The walls are ready and waiting, with "+" slots showing you exactly where your artworks will go.

Gallery Talk sign up Empty gallery with placement slots

Your gallery link

After creating your gallery, you get your own personal address β€” it looks like this:

www.gallerytalk.io/<yourGalleryName>

You can share this link with anyone, at any time. Treat it like your own gallery door.

The control panel

When you enter your gallery, you'll see a panel on the right side of the screen or, on mobile, the menu that opens when you press the brush button. This is your control center.

Desktop Panel

Desktop control panel

Mobile Menu

Brush button Mobile menu
SectionWhat it does
ModeSwitch between View mode (how visitors see your gallery) and Edit mode (where you make changes)
PerspectiveToggle between a cinematic camera view and your personal avatar view
Video CallStart a live, face-to-face video call with visitors inside your gallery
My ArtUpload and manage your artworks
ShareGet your gallery link and share it directly
EventsCreate your events; they will be shown in the GalleryTalk.io Events section
FeedbackSend feedback to the GalleryTalk team

You're ready to start building. πŸ‘‡

2

Build Your Gallery

Your gallery is your space. Make it yours.

When you enter your gallery, you are in Edit mode by default. You'll see "+" slots on the walls β€” those are your artwork positions, ready to be filled.

Upload your artworks

Tap "My Art" in the panel on the right, then tap the upload area, or drag and drop your images directly. Once uploaded, your images appear in your library. Select one and tap "Next" to add the details.

Upload artwork form

For each artwork, you can fill in:

  • β€’ Title β€” the name of the work
  • β€’ Description β€” the story behind the piece (optional, but worth it)
  • β€’ Dimensions β€” Width, Height, and Depth in cm
  • β€’ Edition β€” e.g. 1/10, Artist Proof
  • β€’ Medium β€” select from the dropdown
  • β€’ Technique β€” select from the dropdown
  • β€’ Price β€” with currency selector

When you're done, tap "Upload Image to Gallery" and the work appears on your walls.

πŸ’‘ Tip: The more information you add, the more connected visitors feel to your work. Even a short description makes a big difference.

Choose your layout

At the bottom of the screen, you'll find the layout selector. Each layout gives your gallery a different shape and atmosphere.

Layout selector Layout previews
πŸ’‘ Tip: Colorful, expressive work tends to shine in the Whitebox. Darker or more atmospheric work feels right at home in Dark Welcome.
3

Create Your First Event

An event is your digital opening night.

With GalleryTalk, you can create events β€” a moment in time when you invite people to visit your gallery and experience it together with you.

How to create an event

  1. 1. Tap the Event button in the panel on the right.
  2. 2. Set a date and time for your event.
  3. 3. Add a title β€” for example: "My First Opening β€” Come join me!"
  4. 4. Add a short description so visitors know what to expect.
  5. 5. Your event will get its own shareable link.

Once created, your event will also appear on the GalleryTalk.io homepage under the events section β€” so new visitors can discover you too.

Event creation 1 Event creation 2 Event creation 3 Event creation 4

What happens during an event?

When visitors arrive at your event link, they enter your gallery. You can be there to welcome them using the built-in video call feature. You'll see each other as avatars moving through the 3D space β€” and talk face to face.

πŸ’‘ Tip: Even a small, informal event with 5–10 friends is a great start. It feels special and personal β€” much more than just sending a link.
4

Invite Your Visitors

Sharing is the most important step.

A beautiful gallery with no visitors is a missed opportunity. The good news: sharing takes 30 seconds.

Start with people you trust

Your first invite should go to friends, family, or fellow artists. Don't overthink it. A simple message works perfectly:

"Hey! I just opened my own digital gallery. I'd love to show you around β€” meet me here tonight at 7 PM: www.gallerytalk.io/yourname"

Feel free to copy and adjust. Just add your own gallery link. 😊

Use the built-in Share button

You'll find the Share button directly in the panel on the right β€” it gives you your gallery link in one tap, ready to send.

Desktop

Share button desktop Share dialog desktop

Mobile

Share button mobile
Share dialog mobile

Share on social media

Post your gallery link on Instagram, Facebook, LinkedIn β€” wherever your audience is. You can share:

  • β€’ The link to your gallery
  • β€’ The link to a specific event
  • β€’ A short video or screenshot of what the gallery looks like inside
πŸ’‘ Tip: Show people what it looks like before they click. A screenshot or short screen recording increases the chance they'll visit.

Create a digital flyer

Just like you would for a physical exhibition, create a digital flyer for your opening and share it as an Instagram Story, a WhatsApp Status, or a post. It takes 10 minutes and makes a big difference.

Your flyer can include:

  • β€’ The name of your exhibition
  • β€’ The date and time of your event
  • β€’ Your gallery link
  • β€’ A preview image of one of your artworks

Two free tools that make this easy:

  • 🎨 Canva β€” the easiest option. Search for "Instagram Story" or "Event Flyer" and pick a template. Free to use.
  • ⚑ Adobe Express β€” also free, great templates for social media and event announcements.
πŸ’‘ Tip: Use a real artwork image as the background of your flyer. It gives people an immediate taste of what they'll see in your gallery.

More ways to share

  • β€’ Add your gallery link to your email signature
  • β€’ Include it in your artist bio on Instagram or your website
  • β€’ Share it in art communities or local groups you're part of
5

Engage Your Crowd

The magic happens when you're there.

GalleryTalk is not just a gallery β€” it's a place to connect. Here's how to make visitors feel welcome and keep them coming back.

Be present β€” set "opening hours"

Think of it like a real gallery opening. Pick a time when you plan to be online and visible in your gallery. Let your visitors know in advance:

"I'll be in my gallery every Thursday from 7–8 PM β€” come by and say hello."

Post this on your social media or mention it in your event description.

Use the video call feature

When a visitor enters your gallery, you can start a live video call β€” face to face, right inside the 3D space. You appear as avatars walking together through the exhibition.

This is one of the most unique things about GalleryTalk. Use it to:

  • β€’ Give a personal tour
  • β€’ Answer questions about your work
  • β€’ Build a real connection with a potential buyer
πŸ’‘ Tip: Let visitors know the video call option exists. Many don't realize it's there β€” mention it in your event description or on social media.

Let visitors reach out to you

When a visitor clicks on one of your artworks, they'll see a small envelope icon in the bottom bar β€” that's the Contact the Artist button. It lets visitors send you a message directly.

Follow up quickly. A short, personal reply makes a big impression.

‼️ Bonus Guide ‼️

Step-by-Step Guide for Your First Event

A digital opening works best when you give it a light structure. Here's a format that works well β€” plan for 20 to 45 minutes.

Phase 1 Β· 5–10 min

Arrival β€” Let people settle in

Not everyone joins at the exact start time. Use the first few minutes to welcome people as they arrive. Start a video call and invite visitors in one by one. Say hello, answer questions, and give everyone a moment to get comfortable with the space. No rush.

Phase 2 Β· 5 min

Your introduction β€” Set the stage

Once most guests are in, introduce yourself and your exhibition. Tell them what to expect, how long the tour will take, and what you'd love them to experience. Keep it short and personal. People joined because of you β€” so let them see you.

πŸ’‘ Visitors can join the video call at any point during the event, and you can always invite more people in. Nobody gets lost.

Phase 3 Β· 10–20 min

The tour β€” Walk them through your work

Pick 2–5 artworks and walk people through each one. Not just what it is β€” but the story behind it. The creative process, the thought that sparked it, something funny that happened while you made it. The more visitors understand you, the stronger their connection to your work β€” and the higher the chance of a sale.

Invite questions as you go. Make it a conversation, not a presentation.

Phase 4 Β· 5–10 min

Q&A and open exploration β€” Stay a little longer

End with an open Q&A. Then invite people to explore the gallery on their own while you stay around. This is often where the best conversations happen.

Before people leave:

  • β€’ Share your contact information
  • β€’ Point them to the Contact the Artist button β€” the envelope icon that appears when they click on any artwork
  • β€’ Ask them to share your gallery with friends who might enjoy it
  • β€’ If you're comfortable with people taking screenshots, say so β€” it's free word-of-mouth

Stay creative ❀️

β€” The GalleryTalk Team

Contact

rh@gallerytalk.io

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Waldsaumstr. 3
81377 MΓΌnchen

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